Design Brief Questionnaire | New Reality Web Design & Development

Contact information

Name

Email Address

Phone

Geographic Location

Time zone you are working in

Business Overview

Company Name

Who are the decision makers for this project?

What does your company do?

What are the products and services you offer?

What is unique about your business and how can we demonstrate it?

General Information

If you already have a website, Is there anything about your current site that serves the business well and if so, why?

What is your current (or intended) web address/URL?

Name of your web host (if you have already one) If not would you like us to provide hosting options?

Deadline for the launch of this project

This question is very important! What budget have you allocated for this project? Please be honest as we will give you the best package possible for your budget.

Project Goals

Give us your main reasons for needing a new website. It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 3 business needs of your new website? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

Goal #1

Goal #2

Goal #3

Other goals or important information regarding your business goals pertaining to your site development

Target Audience

What is your target audience?Business B2BConsumer B2COther

If other, please explain

What are the key reasons the target user would choose your company?For example: Service, products, prices etc.

Do you want to expand your target audience in a certain direction?

Tell us about your ideal customer. Who are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?E.g. research product information, get contact details, ask questions about services, pricing

Special Features

If other, please specify

Design Concept

If other, please specify

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are there any other websites in particular that you DO like the design of? Why?

Are the any other websites in particular that you DONT like the design of? Why?

Resources and Deliverables

If other, please specify

What does success look like?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Is there any additional information you would like to add?

Info

FAQ

Questions

Any Unanswered Questions?

Page Copyright